StayHere is a Moroccan hospitality group founded in June 2020 in Rabat by Mohamed Benzakour and Mohammed Lachgar. It began with three suites — no hotel, no debt, no sector experience. Five years later it runs ten addresses and more than 300 suites, with more than 100 collaborators and over 10,000 verified guest reviews.
The concept
One promise, kept across every format: the space of a residence with the service of a hotel. A suite comes with an equipped kitchen and a real workspace, backed by a hotel team — housekeeping, linen, security, and one contact who answers. A place that behaves like a home and answers like a hotel, whether the stay is three nights or three months; only the duration changes. The same idea now runs through apart-hotels, boutique hotels and riads.
Footprint (August 2026)
| City | Addresses |
|---|---|
| Rabat | 5 — Agdal Collection, Agdal Quiet Living, Agdal Boutique Hotel, Hassan Heritage, Hay Riad Residential Living |
| Casablanca | Maarif Lifestyle Suites, CFC Urban Signature, Oasis Residential Living — with a new address opening |
| Agadir | 1 — Marina Residential Living |
| Essaouira | StayHere Riads — two riads, 38 rooms |
Four brand lines: StayHere Residences, StayHere Hotels, StayHere Lifestyle, and StayHere Riads — launched in 2026 for Morocco’s historic medinas, now open in Essaouira.
Technology
The house rule: technology removes friction, it never replaces people. Guests complete arrival online before they travel; on site, the first self check-in kiosk developed for the Moroccan market finishes check-in in about a minute; rates adjust to demand in real time.
What’s next
Marrakech before the end of 2026, a reinforced Rabat, and new brands in Fès and Tanger in 2027 — with the stated ambition of building a Moroccan hotel brand able to export itself.
Role
Mohammed Lachgar is co-founder and managing director, leading the group’s technology infrastructure, finance, distribution, acquisition channels and the systems behind operations.