01
Operate
StayHere Group — Co-founder & Managing Director
A hospitality platform running 10 addresses and more than 300 suites across Rabat, Casablanca and Agadir. Asset-light, run on the numbers, and opened one address at a time.
→WHAT I DO
Three roles. One thesis: hospitality is an operating problem.
02
Fund
StayCapital — Co-founder
Structured funding for hospitality real estate. We underwrite the operation first, the building second — and only take positions we would run ourselves.
→ 03
Advise
Asset owners & family offices
Repositioning underperforming assets: product, pricing and distribution.
→VALUES
The values come first. I was raised Moroccan and Amazigh; hospitality, patience and straight dealing aren’t strategy — they’re upbringing. Work that doesn’t align with them doesn’t happen, whatever it pays.
Judge a partner by how he conducts business, not by his wealth or his power. Money and appearances say nothing about who someone is when no one is watching.